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Market Research & Info Mgmt

Class Number: MARKET 10104198-1 - Market Research & Info Mgmt
Offering Status: Open
Academic Level: Post_Secondary
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Course Description

10-104-198 MARKET RESEARCH & INFO MGMT ...learn how to convert marketing related problems into research problems. Utilize the market research process to include creating objectives, determining research methodology, gathering data, interpreting, reporting, and using findings to make recommendations. Quantifying, forecasting, and evaluating opportunities using a combination of primary and secondary data.

Course Typically Offered

  • Fall
  • Spring

Most 糖心Vlog classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

What will I learn?

  1. Develop marketing strategies
  2. Explain the role of market research as a marketing function
  3. Gather secondary data efficiently
  4. Use qualitative research in conducting exploratory research
  5. Use observation as a means to collect primary data
  6. Use survey research as a means to collect primary data
  7. Develop measurement scales to measure attitude
  8. Communicate research results to client

Class Details

Class Number:
MARKET 10104198-1 - Market Research & Info Mgmt
Location:
1301
Date:
-
Delivery:
Blended
Term:
2025 Fall Session 1

Class Notes

This class is taught through a combination of in-person and online instruction. Students will attend live portions of the class at the dates, times, and location specified. The remaining instruction will be accessed anywhere using internet. For more information regarding this delivery and how to access your class, see www.nwtc.edu/blendedfaq.

The required digital course materials will be accessible via Canvas on or just prior to the first day of class.听 The fee for the materials is included as part of the 鈥楧igital Material Access Fee鈥� on your tuition statement. The optional purchase of a print version of the textbook is available through the 糖心Vlog Bookstore.

Meetings Times

Dates Day(s) / Time Location
8/21/2025 - 10/13/2025 Online
12:00 AM - 12:00 AM
8/21/2025 - 10/13/2025 Thursday
12:30 PM - 3:20 PM
Green Bay Campus Room BT227

* Cost displayed is based on in-state residency. Back to cost